Pro tip: If you’re using Sprout, ditch the lengthy email back and forth and use the Message Approval Workflow instead.Īll you have to do is submit your outgoing post to the appropriate approvers in Compose. Handling this ahead of time can prevent approval purgatory from making you miss a timely meme opportunity. Outline who needs to be looped in on timely posts, what their role is in the approval process and how quickly you expect their feedback. □ a quick approval before we miss this trend Who on your team needs to be notified before you post a social media meme?ĭepending on your social media governance policy, it might be quite a few. Keep it scrappy and focus on the content of the visual. Remember: Social media memes don’t have to be perfect and polished. However, to keep your memes consistent, you may want to include examples of previous meme-centered social posts in your design board for reference. Adobe Photoshop: This is definitely a more advanced option but if you have the design chops, then go for it.Use their tool to create a collection of templates that work across your preferred social media channels. Canva: If you want to create killer on-brand memes like the team at SEMRush, Canva is the way to go.All you have to do is add the meme template to the Instagram Stories editor and use the text tools to create your finished product. Instagram Stories editor: If a super lo-fi approach is aligned with your brand, then this is a great option for you.If you don’t have a favorite already, here are some options to consider: You don’t need anything fancy-a tool that supports on-brand fonts, colors and social media image sizes will do just fine. If you want to jump on a timely social media moment, having a preferred graphic design tool at the ready can streamline your creation process. For example, this meme featuring characters from The Office doesn’t mean much without a few text additions from Sparknotes. Occasionally, trending social media meme formats will require some light graphic design efforts. If you’re looking to up your social media meme game, here’s the four-step process you need to follow: Step 1: Choose a visual editor How to incorporate memes into your social media strategyīehind every killer brand meme, there’s a social media manager who put in serious work to get it created, approved and published. That’s pretty serious business for something so funny. They can make your brand stand out to the right audiences in crowded social feeds. Memes may not guarantee instant virality, but they can do something even better. Short-form videos, images and GIFs/memes claimed three of the top spots. We asked consumers to rank in-feed content types by what they considered to be most engaging for The 2022 Sprout Social Index™. On top of that, they stand out on social feeds regardless of network. With the right format and punchline, you can generate more brand awareness with niche audiences about your product or service. That’s why memes are such a fantastic tool for social media marketers. It makes sense if you’re not and don’t know any truckers, then you probably wouldn’t find trucker memes very funny. The most successful social media memes rely on some sort of inside joke. We love take on the format because if you haven’t had to explain that you’re not an intern to someone, are you even a social media manager? How memes can amplify social media marketing If that’s not relatable, I don’t know what is. The meme perfectly sums up those moments where your own inner monologue gets a bit too dramatic. New viral text post formulas…Įveryone who works in social media all the time /IcHc1XR8rlĪs far as funny social media memes go, ‘ They Don’t Know’ has become a new classic. Thanks to ever-evolving platform trends, each year brings more interesting and inventive meme formats. There’s meme potential in pretty much everything, as long you understand your target audience. Memes can start anywhere: Twitter, Reddit, the Domino’s website. What are social media memes ?Ī social media meme is an image, video or text format that captures the-typically humorous-thoughts, feelings or experiences of a specific audience. Plus, we’ve also created a framework for identifying the memes that will elevate your social strategy. To celebrate your efforts, we’ve gathered the top five social media marketing memes we’ve seen this year. Maybe that’s why social media managers make such good memes. If you work in social media, staying up to date on trending meme formats is all in a day’s work. Whether it’s topical, related to a profession or interest or sourced from some other weird corner of the internet, memes are a type of social media content that always find a way to unite people with humor. Is there anything better than when a new social media meme takes over the web?įor a few short hours, people come together to laugh at a silly joke that would not have made sense just a few days ago.
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